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November 2018

The power of scent [INFOGRAPHIC]

Written by Nathalie Leblond
Technology and Trends
Our sense of smell is the most powerful of all our five senses and is closely linked with emotion and memory, probably more so than any of our other senses. Smell bypasses judgement and interpretation, and the memories we recall through odours are significantly more emotional than those recalled by auditory or visual triggers. But smell can have an effect on more than just emotion and memory, as we discussed in our blog post last week. 

If you missed it, take a look at this handy infographic which sums up the impact scent can have on various aspects of consumer behaviour, including perception and dwell time.  


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For more information on how Premium Scenting can enhance your business, contact the experts at Initial.

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Want to find out more about how scent marketing affects retail behavior? This research guide shows how scent marketing affects car buying behavior.

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Nathalie Leblond

Nathalie Leblond

I joined Rentokil Initial South Africa in 2004 as the PA to the MD, and after 6 months maternity leave I re-joined the Company in 2009 as the Marketing Co-ordinator for Rentokil. I'm now the Marketing Communication Manager for Rentokil Initial. I'm still terrified of cockroaches (Americana's only!) but the rest of the creepy crawlies we deal with don't really bug me (see what I did there?), so I guess I'm in the right industry! I am passionate about what we do here at Rentokil Initial and also write for our Hygiene Blog, which can be found at blog.initial.co.za, and our Ambius blog - https://www.ambius.co.za/blog. Life outside of Rentokil Initial mostly revolves around my daughter, who has just turned twelve, and my husband (who is a bit older). I love living in Cape Town and wouldn't trade living here for anywhere else in the world.

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