Our sense of smell is the most powerful of all our five senses and is closely linked with emotion and memory, probably more so than any of our other senses. Smell bypasses judgement and interpretation, and the memories we recall through odours are significantly more emotional than those recalled by auditory or visual triggers. But smell can have an effect on more than just emotion and memory, as we discussed in our blog post last week.
If you missed it, take a look at this handy infographic which sums up the impact scent can have on various aspects of consumer behaviour, including perception and dwell time.
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