Reassuring customers as they return to public indoor spaces in paramount for businesses post-pandemic, but the use of scent is often overlooked. Read more to find out how scenting can be used to reassure customers.
Do you know that feeling when you encounter a specific smell and are suddenly transported back to a particular time or experience? It’s the limbic system in action. Our sense of smell is closely connected to our emotions and, as we can’t turn it off, it’s constantly feeding signals to the brain.
So, when we encounter a fresh and clean smell, the limbic system sparks into action, sending signals to our brain and evoking a feeling of safety and reassurance.
Using the psychology of scent to reassure customers
About 75% of emotions generated daily are due to smell, which highlights the intricate link between the smells we encounter and how we feel.
Research by the Sense of Smell Institute (the research and education division of The Fragrance Foundation, the non-profit, educational arm of the global fragrance industry) shows that “visual recall of images sinks to about 50% after only three months. Yet, humans can recall smells with 65% accuracy after an entire year.”
This underscores the lasting impression that the scent of your premises can have on your customers relative to what they see. Visual indicators have short-term effects compared to scents and must be reinforced with a positive scent to envelop your customers in what they consider to be a reassuring and safe environment.
Businesses can use such findings to help create a sense of safety on their premises. By adopting a fresh and clean scent for your premises, you can influence how your customers feel and help them feel protected.
A preference for fresh and clean smells
Firmenich, who provide us with our Premium Scenting fragrances, conducted extensive research in 11 countries to investigate how the pandemic affected the fragrances that individuals are buying and are most drawn to. They found that: ‘Today, there is a true consumer shift towards fragrances that evoke feelings of safety, cleanliness, and serenity.”
This corroborates our renewed need to feel protected as a result of the pandemic and implies that scents can be used to help produce an atmosphere of safety.
How to achieve the all-important fresh and clean smell on your premises?
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Discover the perfect, fresh-smelling fragrance for your premises and help create a reassuring environment for your customers.
Our collection of fresh-smelling fragrances includes the following:
- Mint Energy – Healthy and safe feeling with mint, pine, citrus and peppermint notes
- Fresh Clean – Clean and healthy feeling with a fresh air accord, sweet orange, white floral and eucalyptus notes
- Fresh Cotton – Clean and comforting feeling with citrus, florals, almond and aldehydic notes
- Cucumber Mint – Airy and friendly feeling with watery, mint and dewy floral notes
- Mandarin Zest – Energising and uplifting with tangy citrus, fresh fruity and green watery notes
- A Perfect Day – Refreshing and Relaxing feeling with citrus, lavender and aldehydic notes