I’m sure most would agree that adding a pop of colour to your surroundings could affect your mood, your emotions, and even your productivity.
Colour psychology: “how colours affect human behaviour, mood, or physiological processes.”
Advocates of colour psychology (amongst them most modern marketers) firmly believe that specific colours can “influence our buying choices, our feelings, and even our memories.”
Since the launch of our Initial Colour Range of bathroom essentials, we have written a number of blogs on this topic. We’ve added a few of them for you to explore.
One of our previous blog posts explored “The Link between colour and smell” and is quite a fascinating read discussing the research behind this theory. ‘The study also found that people linked the smell of soap to light pastel colours and it stands to reason then that having pastel colours in your bathroom will create the impression that it is clean and inviting.”
Colour specialist Leatrice Eiseman says that “colour is often called the ‘silent salesperson’ and in many cases must immediately create a brand identity. Eiseman also says that “colour within the business, retail or personal environment is also a critical factor in creating mood, image and a productive atmosphere that elicits a positive, favourable response.”
This thinking has been applied to our Signature COLOUR range of bathroom products, working with a colour psychologist to determine the best colour choices to offer our customers.
If you’d like to encourage better bathroom behaviour, we provide a bit of insight in Can using colour theory psychology encourage better hygiene?.
Why not explore Initial’s Signature COLOUR range which offers hygiene products in nine striking colours, and 2 different finishes (either gloss or matt).
Here are the behaviours and emotions that our colour psychologist believes each colour can inspire in bathroom users.
Which colour option would you choose?
- Red: Red is a bright, warm colour that evokes strong emotions. It is stimulating and energetic and provokes a lively reaction. It has the potential to drive enthusiasm from both employees and customers.
- Blue: Blue is most often described as calm and serene. Blue affects bathroom users mentally, engendering feelings of trust, whilst stimulating clear thought and efficiency – a key attribute of employee productivity.
- Yellow: The strongest colour psychologically, yellow lifts the spirits and inspires confidence. This, in turn, raises self-awareness that has a positive impact on personal hygiene standards.
- Green: Reassuring green is the colour of abundance, refreshment and harmony. Increased awareness and feeling of refreshment have the real potential to encourage good hygiene practices.
- Black: In marketing and branding psychology, black is associated with boldness, formality, mystery, strength, luxuriousness, and seriousness. Besides being sleek, black is versatile and can be combined with any other colour. It embodies sophistication, substance and elegance.
- Champagne: The ultimate expression of refinement. Need we say more?
- Turquoise: Possibly the most inspiring of all, turquoise sparks an instinctual reaction that runs deep. Often reminiscent of the ocean, turquoise is fresh, clean and motivational.
- Pink: The colour pink is thought to be a calming colour associated with love, kindness, and femininity. Soft and warm, the pink Signature range displays a caring approach to hygiene best practice. Pink expresses a nurturing instinct and heightens feelings of wellbeing.
- Purple: The embodiment of luxury, purple Signature units express authenticity, quality and vision. Purple has been chosen to heighten awareness of employee value and brand perception.