Our sense of smell is the most powerful of all our five senses and is closely linked with emotion and memory, probably more so than any of our other senses. Smell bypasses judgement and interpretation, and the memories we recall through odours are significantly more emotional than those recalled by auditory or visual triggers. But smell can have an effect on more than just emotion and memory, as we discussed in our blog post last week.
If you missed it, take a look at this handy infographic which sums up the impact scent can have on various aspects of consumer behaviour, including perception and dwell time.
For more information on how Premium Scenting can enhance your business, contact the experts at Initial.
Click here to contact us about scenting
Want to find out more about how scent marketing affects retail behavior? This research guide shows how scent marketing affects car buying behavior.
Leave a Reply