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March 2021

Aircare and Premium Scenting: a match made in heaven

Written by Bakang Kganyago
Air Quality

Air quality and scenting play a big role in both the physical and mental well being of a person, read how you can use the two to improve customer and employee experience.

Did you know that according to research by Yale University, a person’s mere presence in a room can add a whopping 37 million bacteria to the air every hour? Researchers found that a single occupant in a room causes a major spike in airborne germs, leading to larger-sized fungal particles and medium-sized bacterial particles corrupting the air.

Now imagine how daunting that is when we factor in the threat COVID-19 poses as an airborne disease. It’s not surprise that air quality and aircare have become hot topics of late. In this blog we will shed light on how having a proper air care solution can help keep you and other occupants in the building safe. Furthermore we will take you through the power of premium scenting and how the use of  both air-care products and premium scenting together can help you change the mood from a worried one to a pleasant one. 

Improve Indoor Air Quality: Breathe Easy

Air quality plays a big role in both the physical and mental well being of a person. As an asthmatic I’ve always been directly affected by air quality, and now it has become even more important given that we now know that Coronavirus can be spread via the air to people. 

Merely opening the windows is not be enough when dealing with the risk of airborne COVID-19 transmission, and depending on the level of occupancy in the room and the direction of the airflow an open window could actually facilitate cross-contamination. Additionally, installing a standard air steriliser may not be effective against enveloped viruses. 

Did you know that an air purifier with 99.9999% efficacy will only leave 10 virus particles out of 10,000,000 virus particles, compared to the 5000 that a 99.95% effective air purifier will leave?

That's why we recommend installing an air purifier that has a filter with the ability to kill 99.9999% of viruses, including Covid-19, in a single air pass. Initial Hygiene is proud to be able to offer the VIRUSKILLER™ range of air purifiers which are fitted with carbon filters with the ability to remove a wide range of contaminants from the air, helping to protect employees and visitors from air-to-person transmission of COVID-19.

What is Premium Scenting?

Did you know that smell is the most powerful of our five senses and it is thought that up to 75% of the emotions we generate on a daily basis are affected by smell?

According to our blog “Can you harness the power of smell?” our sense of smell is so powerful that it can trigger old memories and deep-seated emotions. I for one always have a beautifully nostalgic feeling whenever I smell cinnamon as it reminds me of my late grandmother’s cinnamon buns she’d always have prepared whenever my brother and I would visit, and regardless of my previous mood I’m always moved as it is such a fond memory for me.

Premium scenting harnesses the power of scent to enhance the mood of the occupants in the room, be it for the purpose of improving employee productivity or to give customers an experience that leaves your brand positively fixed in their memory as soon as they exit your doors.

The emotions that you aim to induce can be aligned with your brand's personality. Research shows that if you trigger a response from two of your consumer’s five senses, such as scent and visuals, the consumer’s experience is enhanced and brand recall is multiplied and therefore using multi-sensory marketing presents a powerful opportunity to create long-lasting customer relationships.

Why are Aircare and Premium Scenting a match made in heaven?

We've shed light on the importance of both good aircare and the power of premium scenting, however the marriage of the two presents a powerful opportunity for changing employee and customer perceptions of being in your premises.

“How?”- you ask? Well think about the environment we currently find ourselves in. People are reluctant to leave their homes and would much rather interact online, mainly due to the pandemic. However, having air purifiers such as VIRUSKILLER™ in your establishment helps give peace of mind and alleviate the anxiety that comes from leaving the security of your home.

Furthermore, with the addition of Premium scenting you can take that experience a step further by accompanying the “relief from alleviating the anxiety” with positive emotions created through the power of scenting. Just like how I feel happy whenever I pass Cinnabon at the mall...

The use of these two products in conjunction not only protects employees and customers from bacteria and viruses, but also reinforces positive emotions that will now be associated with your premises.

Contact Initial today to discuss how we can help you create a safe and welcoming environment for your colleagues and customers. You can also find out more about the importance of good quality air in our Air Hygiene Whitepaper.

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Bakang Kganyago

Bakang Kganyago

Bakang is a Digital Marketing Executive for Rentokil Initial. A germaphobe at heart, he's passionate about learning and sharing insights on how to defeat the enemy we cannot see. Join his journey as he writes about the impact of germs in our daily lives.

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