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November 2018

The power of scent [INFOGRAPHIC]

Written by Nathalie Leblond
Technology and Trends
Our sense of smell is the most powerful of all our five senses and is closely linked with emotion and memory, probably more so than any of our other senses. Smell bypasses judgement and interpretation, and the memories we recall through odours are significantly more emotional than those recalled by auditory or visual triggers. But smell can have an effect on more than just emotion and memory, as we discussed in our blog post last week. 
 
If you missed it, take a look at this handy infographic which sums up the impact scent can have on various aspects of consumer behaviour, including perception and dwell time.  
 

the-power-of-scent

For more information on how Premium Scenting can enhance your business, contact the experts at Initial.

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Nathalie Leblond

Nathalie Leblond

Nathalie is the Category Manager at Rentokil Initial, and has worked in the hygiene and pest control industry for 12 years. Although after 12 years cockroaches still have the power to terrify her, she has learnt countless ways to defeat germs both in the workplace and at home. She is a passionate advocate for Global Handwash Day and the health benefits that can be derived from regular handwashing and hygiene practices. When not contributing to the Initial blog, Nathalie is writing press releases for sister businesses, Rentokil and Ambius. You can find her on LinkedIn.

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